The Tale of Two Twins and Their Wildly Patterned Adventure
Picture this: two sisters, Santhi and Sari, growing up with an unhealthy obsession with patterns, colors, and all things design. They were those kids doodling on every surface they could find—walls, notebooks, even important documents (sorry, Mom and Dad). Fast forward a few years, and—shockingly—their passion for design didn’t fade.
Trained as architects (because, you know, Asian parents love a "real" job), they spent years crafting blueprints and obsessing over straight lines… until they realized they were way more into bold, punchy prints than they were into drafting bathroom layouts. So, in 2015, just as Singapore was throwing itself a massive 50th birthday bash, they decided, "What better way to celebrate than to launch a brand that screams Singapore—loud, colorful, and full of personality?"
And thus, Binary Style was born.
Wait, Why the Name 'Binary Style'?
Because there are two of us. Two heads, double the creativity, double the trouble. It’s a reference to our duality—twin minds bouncing ideas off each other like a never-ending design ping-pong match. We love contrasts, mixing tradition with modernity, structure with spontaneity, and color with… well, even more color.
And in case you were wondering—YES, we are an inclusive brand despite the name. We welcome all style personalities, whether you're a minimalist who secretly craves prints or a maximalist who believes “too much” is never enough.
Photo by Dea Rahajeng - Styling by Tunas Twins (2023)
Scarves, But Make It a Story
Most scarves just sit there looking pretty. Not Binary Style scarves. Each one tells a story. Think of them as little love letters to Singapore—wrapped around your neck.
Our very first collection was a tribute to Singapore’s rich cultural tapestry: shophouses, hawker centers, the Botanic Gardens, Peranakan tiles… you name it, we’ve probably turned it into a print. These weren’t just accessories; they were wearable conversation starters.
Before we knew it, people started noticing. The big leagues came knocking—Singapore Airlines asked us to design a scarf for their 75th anniversary (no pressure), and then collabs with museums, hotels, banks, and even global giants like Lenovo and Epson rolled in. Basically, we went from "Hey, cool scarves" to "Whoa, can you make one for us?" real quick.
More Than Just Pretty Prints
Today, Binary Style boasts over 200 original designs (and counting, because stopping is not in our vocabulary). And while scarves were our first love, our signature prints have found their way onto everything from home decor to clothing—because, let’s be honest, once you fall for a Binary Style print, you want it everywhere.
Meet the Masterminds
Beyond being the brains, the brawn, and the brushes behind Binary Style, we’re also:
🧉 Cocktail connoisseurs – Our drinks, like our designs, are bold and never watered down.
🎨 Doodle addicts – As kids, our walls were our canvases. As adults, our prints are still a form of rebellion against blank spaces.
🏝 Adventure seekers – Santhi spent years designing tropical resorts, while Sari immersed herself in the world of academic research (which sounds impressive but mostly means she’s really good at Googling).
The Binary Style Philosophy
At its core, Binary Style is about storytelling through prints. It’s about celebrating heritage, culture, architecture, and nature—all wrapped up in vibrant colors and playful designs. It’s about never taking yourself too seriously, but always putting serious heart into what you do.
So, if you’re ready to wear your story, you’re in the right place.
Now go on, wrap yourself in some Singapore magic. ✨