Binary Style's Vibrant New Boutique Unveiled on Charming Keong Saik Road

Posted by on

2024 marks a significant chapter for our brand. After six years of running a design studio within the walls of the National Design Centre among some of Singapore's most imaginative minds, we have been led to this pivotal moment. It's time for a fresh narrative, a new canvas upon which to paint our dreams. Amidst the vibrant Kampong Glam and the bustling streets of Chinatown, we scoured countless spaces, seeking the perfect setting for our vision. After a whirlwind of negotiations, unit viewings, and brainstorming sessions, we set our hearts on the quaint charm of Keong Saik Road.

Amidst the rich tapestry of heritage and history, we found a second-floor space in a meticulously restored shophouse. While some may dub this enclave as 'hipster' or a Michelin darling, to us, it's a special spot rich in stories waiting to be told. Shophouses have always held a special allure, weaving tales of yesteryears into our very being. Now, within these storied walls, our new chapter begins.

With an expanded space to showcase our range, from accessories to apparel, home decor to gifting, we're elated to finally complete our brand story as we have dreamed it to be. Storytelling lies at the core of our identity, and within our new boutique space, we invite visitors to immerse themselves in the narratives of Singapore through our large collection of Singapore-themed scarves.

Designed to be cozy and inviting, our new boutique is a space for leisurely browsing. Our dedicated team stands ready to offer assistance and styling tips. You can even pick up a postcard or two and handwrite your message for your loved ones—a rare gem in today's digital age. There's a certain romance in penning your thoughts by hand, knowing they'll journey to faraway places.

Once you are done with your shopping, indulge in the flavors of Keong Saik. Just minutes away, Tong Ah Cafe awaits with traditional 'kopi' or 'teh' paired with thick kaya spread on toast. Across the street, Leckerbaer Cafe tempts with European pastries and tarts fit for royalty. For a heartier meal, venture to Chez Suzette for delectable French cuisine or join the queue at Kok Sen Restaurant for beloved local fare. And for those craving the fiery flavors of Padang, Yanti offers with authentic, spicy dishes.

Keong Saik is a treasure trove waiting to be discovered. Join us on this journey of exploration, where every thread tells a story. Come, be captivated by the charm of Keong Saik Road, and visit us at Binary Style's brand new boutique.

25 Keong Saik #02-01
Mon-Fri 10.30am-5pm
Sat 11am-3pm

← Older Post

Back to top